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The InboundHook Playbook

Pricing: what it costs, in plain numbers

All prices are in USD. Some you pay once. Some you pay every month. We keep them apart, so you know which is which before you pay anything.

Pay once

One fee. These two have no monthly fee attached.

The $200 USD No-Excuses Website

$200 one-time

A real business website, up to 6 pages, hosting and domain included the first year.

  • Our template, built from what you send
  • One round of changes
  • Lead capture and tracking are quoted separately
  • $200 credit toward The Local Takeover within 60 days
See the Website

The Local Takeover: up and running in 14 days, or your full $1,497 back.

Up and running means your review requests are going out. The clock starts when we get your logins; phone-carrier approval time and delays on your side don't count.

Pay every month

Optional. Set up is step one. These keep it moving.

The Monthly Hustle

$497 /mo

3-month minimum, then month-to-month. We keep your profile active, review requests going out and listings current.

  • Weekly Google posts and photos
  • Review replies and review requests
  • Directory upkeep
  • A monthly report and a 15-minute check-in
See The Monthly Hustle

The Lights-On Plan

$197 /mo

Month-to-month. Automatic review requests and missed-call text-back keep running, without the full monthly service.

  • Automatic review requests stay active
  • Missed-call text-back stays active
  • No profile management, no report
See The Lights-On Plan

Setup fee, plus a monthly fee

Optional add-ons. You pay once to set it up, then monthly to run it.

Right-Now Ads

$297 /mo

Plus $297 one-time setup. Google Ads for nearby people searching for what you do.

  • $297/mo up to a $2,000/mo ad budget
  • Above that, 15% of the whole monthly budget
  • You pay the ad budget directly to Google
  • Both Google and Meta: $450/mo together
See Right-Now Ads

Scroll-Stopper Ads

$297 /mo

Plus $297 one-time setup. Facebook and Instagram ads for people nearby.

  • $297/mo up to a $2,000/mo ad budget
  • Above that, 15% of the whole monthly budget
  • You pay the ad budget directly to Meta
  • Both Google and Meta: $450/mo together
See Scroll-Stopper Ads

The While-You-Work Machine

$997 setup

Plus $97/mo. Automated chat and WhatsApp answer inquiries and offer booking times while you're busy.

  • One standard flow. Bigger is quoted.
  • It's automated, and it says so
  • WhatsApp or carrier messaging charges are stated before you buy
See The While-You-Work Machine

Everything, side by side

All prices in USD, before any taxes that apply.
OfferOne-timeMonthlyCommitmentYou also pay
The Local Takeover$1,497NoneNoneMonthly plans, messaging usage, domain renewals and ads are separate
The $200 USD No-Excuses Website$200NoneNoneRenewal is in your written agreement. Lead capture and tracking are quoted separately
The Monthly HustleNone$4973 months, then month-to-monthMessaging above the included amount, only with your OK
The Lights-On PlanNone$197Month-to-monthMessaging above the included amount, only with your OK
Right-Now Ads$297$297, or 15% of a budget over $2,000Month-to-monthYour ad budget, paid directly to Google
Scroll-Stopper Ads$297$297, or 15% of a budget over $2,000Month-to-monthYour ad budget, paid directly to Meta
The While-You-Work Machine$997$97In your written quoteWhatsApp or carrier messaging charges, stated before you buy
Where'd My Money Go?Quoted after the call, in writing before you pay
The No-Equity PartnerQuoted after the call, in writing before you pay

What ads cost at your budget

Type your monthly ad budget. This shows our fee for one platform and what your month adds up to. It's math, not a forecast: nobody can promise what ads will bring in.

Ad accounts stay in your name.

What these prices don't include

  • Ad spend. You pay Google or Meta directly. It's never part of our fee.
  • Custom work. Anything bigger than the standard scope gets quoted first.
  • Taxes, if any apply. They go on your written quote.

What's one-time, what isn't

The Local Takeover fee covers the setup, once. Automatic review requests and missed-call text-back keep running on The Lights-On Plan or The Monthly Hustle. No plan, no ongoing service.

Quoted after the call

For established businesses. They're quoted after the call, in writing before you pay.

Where'd My Money Go?

We review your offer, prices and margins and give you a written plan.

The No-Equity Partner

One person running your offer, pricing, ads, follow-up and monthly numbers. Max 2 clients.

Not sure where you stand? Start free.

The Gut Check

15 questions, up to three DIY next steps, no signup. About 5 minutes.

The Business Reality Check

We look you up like a customer would, score the basics, prioritize three fixes, and walk you through them on a 10-minute call.

Pricing questions

Is $1,497 all I pay?

For the setup, yes. Monthly plans, messaging usage, domain renewals and ads are separate, and we state them before you buy.

Do I have to buy a monthly plan?

No. They're optional. But automatic review requests and missed-call text-back only keep running on a monthly plan, so decide with that in mind.

How does the 15% work?

Up to a $2,000 monthly ad budget, our fee is $297 a month. Above that it's 15% of the whole budget, not just the part over $2,000. A $3,000 budget means a $450 fee. Running both Google and Meta is $450 a month together, or 15% of the combined budget when that's more. The budget itself goes straight to Google or Meta.

Why are two offers quoted after the call?

Because they're for established businesses and start with a conversation. You get the price in writing before you pay.

Can we do all this in Spanish?

Yes. Hablamos español. Calls, reports and setup in whichever language you prefer.

See what customers see when they search for you.

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